Content Writer

Remote

804

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®. We are currently seeking a Content Writer to join our team. 

Your Role at Batesville: 

As a Content Writer, you will be responsible for developing effective messaging and communication strategies including press releases, media pitches, podcasts and other communications to support our public relations. This role is ideal for someone who thrives in a fast-paced environment, collaborates cross-functionally and uses AI to support SEO guidance, article and industry research and content brief writing.

How You’ll be Rewarded: 

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• The expected base salary range for this role is $58,000 to $70,000 per year. Actual compensation within this range will be based on a variety of factors, including but not limited to qualifications, skills, experience, and location.
• In addition to base salary, this position may be eligible for performance-based bonuses or other forms of incentive compensation.
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

What You’ll Do: 

• Content Creation: Write and develop compelling content including press releases, articles, op-eds, media pitches, articles, ebooks, white papers, customer stories, website copy, company bios, presentations, speeches, talking points, video scripts and other communications. 
• Research: Compose new content based on research. Organize facts related to the assigned topic or what’s relevant to the deathcare industry and consumers. Leverage AI for content briefs and article research and writing.
• Proofread: Edit and proofread content for mistakes to ensure copy meets editorial guidelines and brand standards.
• Optimize for SEO: Ensure all content is optimized for SEO and contains sufficient keyword placement, title tags, meta descriptions, etc. Leverage SEO tool to support.
• PR: Execute the PR strategy to build brand visibility with consumers and reputation within the industry to ensure it is comprehensive with our overall marketing strategy and brand goals as well as aligns with the business objectives and brand positioning. 
• Crisis Communication Execution: Develop and execute crisis communications and preemptive communications.
• Media Relations: Execute high impact media coverage in industry-specific publications as well as consumer focused publications. 
• Thought Leadership: Develop thought leadership articles and pieces for Batesville’s innovation strategies and stay ahead of industry trends and emerging opportunities. 
• Collaborate & Brainstorm: Collaborate and brainstorm with designers, digital marketing team, creative team, product managers and key stakeholder teams for new ideas, strategies and execution.
• Other duties as required.

What You’ll Bring: 

• Bachelor’s degree (B.S./B.A.) or equivalent from a college or university in Journalism, Communications, Public Relations or Marketing; and a minimum of 5 years related public relations or communications experience and/or training; or equivalent combination of education and experience. 
• Excellent English skills and writing capabilities in various styles, formats and tones  
• Strong project management skills and an ability to prioritize projects, based on client needs, and to keep multiple projects progressing in a quick, high-quality fashion  
• Highly adaptable to change and ability to work in a fast-paced work environment   
• Effective communication skills to partner with internal stakeholders as well as to manage relationships with third-party marketing agencies. 
• Proven record of accomplishment of developing and executing successful marketing campaigns. 
• Excellent communication, collaboration and storytelling skills to craft compelling narratives for diverse audiences. 
• Adherence to brand guidelines 
• In-depth knowledge and understanding of writing for SEO 

Physical Requirements: 

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions. 

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch, or lift items as heavy as 25 lbs. This job may require the employee to see with clarity at both near and far distances.

Join the Batesville family and apply today! 

Who We Are: 

A cornerstone in the death care industry, Batesville has distinguished itself from all others through our commitment to quality, service, and innovation. For more than 115 years, Batesville has been dedicated to serving the needs of licensed funeral professionals and helping families honor the lives of those they love.® With annual revenues of approximately $600 million, Batesville is a leader, providing a comprehensive portfolio of burial and cremation products, memorialization offerings, profit-enhancing merchandising systems and leading-edge technology solutions. 

At Batesville, our associates are our strongest asset. We strive to attract, hire, and develop the best and brightest to ensure our place in the future. Batesville has a strong culture of achievement, which is underpinned by these five core values:

• Individual worth and integrity
• Excellence in execution
• Spirit of continuous learning and improvement
• Courage
• Customer focus and partnership

What Sets Us Apart: 

Making a difference: Helping families honor the lives of those they love® isn’t just our mission. It’s why we do what we do every day to make every Batesville product the best it can be. 

Development is a priority: We promote learning and development from Day 1. From our Experience Batesville onboarding program to self-guided courses on Batesville University, there are numerous opportunities to advance your skills. We encourage associates to create Individual Development Plans (IDPs) to help drive career-focused discussions and advancement. 

Putting customers first: We value the funeral professional’s role in serving families and are committed to doing our part to ensure their success. 

We Have Fun! We work hard, but when it’s time to play, we get creative – and competitive. We provide numerous engagement activities to bring people together across the organization. 

We Give Back: We support our communities by assisting in fundraising events and volunteer programs to help those in need. *These services are not available at all Batesville locations.  

DISCLAIMER: The above information in this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management’s right to assign duties and responsibilities to this job at any time.

At Batesville, we strive to build a diverse workforce through equal-opportunity employment that embraces and leverages the differences each individual has to offer. We are an Equal Employment Opportunity/ Affirmative Action Employer of minorities/females/disabled/veterans.