Senior Marketing Automation Specialist

Remote

654

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®. We are currently seeking a Sr. Marketing Automation Specialist to join our team.

Your Role at Batesville:

As a Sr. Marketing Automation Specialist, you will be responsible for developing and implementing strategic email/marketing automation plans and campaigns, ensuring best in class execution, optimization, and overall customer experience. This high impact role combines technical expertise with strategic thinking to create connected, personalized customer journeys. The ideal candidate will have hands-on experience with Oracle Eloqua or a similar marketing automation tool and will have a high confidence developing and executing marketing automation journeys and continuously refining automated journeys and flows to deliver the right message to the right person on the right channel at the right time while elevating campaign performance, engagement, and lead generation. The Marketing Automation Specialist will support our digital transformation journey to drive brand awareness and affinity, lead acquisition and nurturing and customer loyalty through personalization. The desired candidate requires a unique mix of technical, creative, analytic and project management expertise.

How You’ll be Rewarded: 

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• Competitive pay
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

What You’ll Do:

• Define and implement overall marketing automation strategy to support acquisition, retention, upsell and re-engagement goals with a focus on customer data can consumer insights to drive differentiation of segmentation strategies.
• Collaborate and partner with cross-functional marketing team members including product marketing, channel, sales, and technology to develop strategies, plans and specific tools to meet revenue and unit goals.
• Work with Content Writer, Designers, and Channel and Product Marketing Teams to develop innovative campaigns that reach targeted audiences, deliver best-in-class customer experience, inspire meaningful brand engagements, and enhance the brand story.
• Lead and oversee the day-to-day setup, execution, and optimization of automated marketing campaigns, ensuring flawless execution and delivery.
• Design and create emails, SMS messages, forms, nurture programs and lead scoring models. Ensuring campaigns are deployed with accuracy in terms of targeting, content, and timing.
• Design, execute, and optimize customer journeys and marketing campaigns using consumer journey platforms that include SMS, paid advertising, direct mail, integrated marketing automations efforts across channels.
• Ensure our email contact list is up-to-date and works with other systems like CRM/Sales Cloud and JDE Sales Data. Work with CRM, Data Integrity, and Business Intelligence Teams as well as third-party marketing agencies.
• Implement lead nurturing campaigns that enhance brand perceptions and build loyalty and lead scoring initiatives to guide prospects through the sales funnel and increase conversion rates.
• Plan, execute and report on effective A/B testing to optimize performance. Foster a culture of testing and learning to push personalization, automation, and innovation forward.
• Oversee a robust marketing automation campaign schedule for multiple customer segments and strategic initiatives ensuring a mix of promotional, educational, and engagement-focused campaigns. Prioritize campaigns that drive the most ROI for the long-term business.
• Measure performance, provide feedback on objectives, analyze ROI, and optimize digital campaigns for maximum reach and conversion.
• Identify data process improvements and what data can be used to map KPIs and success metrics. Create alignment on what data will be tracked, how and where it will be collected, how it will be standardized and how it will be passed from systems to Eloqua, our marketing automation tool.
• Stay current with email, SMS, data segmentation and marketing automation industry trends, best practices and compliance standards/regulations for marketing automation and overall email channel delivery.
• Other duties may be assigned.

What You’ll Bring:

• Bachelor’s degree (B.S./B.A.) or equivalent from a college or university in marketing or a related field; and a minimum of 5 years related email marketing experience and/or training; or equivalent combination of education and experience.
• Strong project management skills; detail-oriented, self-motivated and ability to work autonomously.
• Excellent time management skills required to manage competing and concurrent tasks in fast paced deadline driven environment.
• Exceptional communication and critical thinking skills with knowledge of B2B/B2B2C marketing methodologies.
• Advanced knowledge and expertise of email marketing platforms, email service platforms (ESP) and SMS platforms; Oracle Eloqua preferred.
• Analytical thinker with the ability to convert data to insights and influence and convert leads.
• Ability to accurately identify and isolate root cause of technical issues and resolve quickly.
• Deep understanding of the business, the industry, competitors, and business model.
• Experience with managing leads, inbound marketing, audience segmentation, and strategies for guiding prospects through the sales funnel.
• Strong understanding of CAN-SPAM, CASL, GDPR email marketing regulations and best practices.

Nice to Haves:

• Working knowledge of SMS marketing preferred.

Physical Requirements: 

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions. 

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch, or lift items as heavy as 25 lbs. This job may require the employee to see with clarity at both near and far distances.  

Join the Batesville family and apply today! 

Who We Are: 

A cornerstone in the death care industry, Batesville has distinguished itself from all others through our commitment to quality, service, and innovation. For more than 115 years, Batesville has been dedicated to serving the needs of licensed funeral professionals and helping families honor the lives of those they love.® With annual revenues of approximately $600 million, Batesville is a leader, providing a comprehensive portfolio of burial and cremation products, memorialization offerings, profit-enhancing merchandising systems and leading-edge technology solutions. 

At Batesville, our associates are our strongest asset. We strive to attract, hire, and develop the best and brightest to ensure our place in the future. Batesville has a strong culture of achievement, which is underpinned by these five core values:

• Individual worth and integrity
• Excellence in execution
• Spirit of continuous learning and improvement
• Courage
• Customer focus and partnership

What Sets Us Apart: 

Making a difference: Helping families honor the lives of those they love® isn’t just our mission. It’s why we do what we do every day to make every Batesville product the best it can be. 

Development is a priority: We promote learning and development from Day 1. From our Experience Batesville onboarding program to self-guided courses on Batesville University, there are numerous opportunities to advance your skills. We encourage associates to create Individual Development Plans (IDPs) to help drive career-focused discussions and advancement. 

Putting customers first: We value the funeral professional’s role in serving families and are committed to doing our part to ensure their success. 

We Have Fun! We work hard, but when it’s time to play, we get creative – and competitive. We provide numerous engagement activities to bring people together across the organization. 

We Give Back: We support our communities by assisting in fundraising events and volunteer programs to help those in need. *These services are not available at all Batesville locations.  

DISCLAIMER: The above information in this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management’s right to assign duties and responsibilities to this job at any time.

At Batesville, we strive to build a diverse workforce through equal-opportunity employment that embraces and leverages the differences each individual has to offer. We are an Equal Employment Opportunity/ Affirmative Action Employer of minorities/females/disabled/veterans.