Product Marketing Manager - Batesville Software Technology

Hybrid

575

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®. We are currently seeking a Product Marketing Manager to join our team.

Your Role at Batesville:

As a Product Marketing Manager, you will support the creation of our go to market strategy and execute against the product marketing plan related to our Software Technology and Software products to drive awareness, demand, and adoption.  The ideal candidate will have a deep understanding of the software market, customer needs, and the competitive landscape. They will bridge the gap between product management and marketing, translating technical product features into customer benefits and positioning the product for success in the marketplace. This role requires a mix of strategic thinking, technical knowledge, and marketing expertise to ensure the software product’s success in the market.

How You’ll be Rewarded: 

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• Competitive pay
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

What You’ll Do:

• Serve as liaison between technical, customer and business teams to collaborate on product visions and strategies.

• Market Research and Competitive Analysis:
• Conduct ongoing market research to understand customer needs, market trends, and the competitive landscape.
• Use insights from market research to guide product development, marketing strategies, and sales enablement efforts.
• Partner with product management teams creating long term strategies to continuously enhance the product VOC to achieve adoption and revenue targets.

• Go-to-Market Strategy
• Create and execute go-to-market plans for product launches, including target audience identification, competitive analysis, messaging, promotional activities and launch strategies across all internal and external stakeholders.
• Collaborate with cross-functional teams (sales, product management, customer success) to ensure alignment in go-to-market activities.
• Manage marketing budget spend through invoice approvals, payment, and reconciliation.
• Develop and manage customer stories and case studies that showcase the value and success of our software solutions.
• Work with customer success teams to identify satisfied customers who can act as references and participate in marketing activities.
• Represent the company and product at industry events, trade shows, webinars, and conferences.

• Product Positioning and Messaging
  • Develop compelling product positioning and messaging that differentiates our software products and technology solutions portfolio in the market.
  • Collaborate with other internal product teams to ensure alignment of software product position across the brand to maximize value.
  • Translate complex technical product features into clear and customer-centric value propositions.

• Demand Generation and Campaign Development
  • Work with the Marketing Services Team to create and execute marketing campaigns (email, digital, social) that drive awareness and demand for the product.
  • Collaborate with marketing services team to optimize campaigns for lead generation and customer acquisition, monitoring performance and adjusting strategies based on data insights.
  • Monitor and report on the performance of product marketing efforts, including campaign effectiveness, product adoption rates, and market share.
  • Use data-driven insights to refine marketing strategies and improve ROI.

• Sales Enablement
  • Develop sales tools and collateral (presentations, case studies, whitepapers) that support the sales team in effectively communicating the value of the product.
  • Train the sales team on product positioning, market differentiation, and customer pain points to improve the sales pitch.
  • Participate as key member of Marketing leadership team to develop and implement annual business plan including platform strategy, operating expense, and to meet EBITDA goals across the entire Batesville organization.

• Other duties may be assigned.

What You’ll Bring:

• Bachelor’s degree (B.S./B.A.) or equivalent from a college or university in Business, Marketing, or related field; and a minimum of 7 years related technology, product marketing and strategy experience and/or training; or equivalent combination of education and experience.
• Minimum of 7 years of experience in product marketing and/or technology marketing experience.
• Data-driven with advanced analytical acumen and the ability to effectively analyze data, translate to insights to action and present to an executive audience.
• Deep experience in Product Marketing, Marketing Strategy, GTM execution of software and digital Products.
• Experience developing impactful, successful launch and adoption strategies for digital products and ecommerce products.
• Strong understanding of the software development lifecycle and SaaS business models.
• Excellent communication and presentation skills with the ability to translate technical concepts into customer benefits.
• A growth mindset with a keen ability to problem-solving in an ever-changing industry. 
• Intermediate experience with Microsoft Office programs (e.g. PowerPoint, Word, Excel).
• Advanced experience working with large cross-functional projects with great complexity and scope while consistently executing on time in a pressure driven environment.
• Advanced understanding of digital marketing tools, system, CRM, and Analytics tools.
• Intermediate experience with change management concepts.
• Ability to travel up to 30% of the time.

Nice To Haves:

• Strong collaboration and leadership skills.
• Data driven mindset.
• Strong product and platform positioning messaging and communication skills.
• Experience with market research and competitive intelligence.
• Experience defining customer gaps and solutions to address them.
• Preferred experience in the SaaS industry.
• Preferred Familiarity with agile product development processes.
• Preferred experience with tools such as Salesforce, HubSpot, or Marketo.

Physical Requirements: 

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions. 

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch, or lift items as heavy as 25 lbs. This job may require the employee to see with clarity at both near and far distances. 

#INDSGA

Join the Batesville family and apply today! 

Who We Are: 

A cornerstone in the death care industry, Batesville has distinguished itself from all others through our commitment to quality, service, and innovation. For more than 115 years, Batesville has been dedicated to serving the needs of licensed funeral professionals and helping families honor the lives of those they love.® With annual revenues of approximately $600 million, Batesville is a leader, providing a comprehensive portfolio of burial and cremation products, memorialization offerings, profit-enhancing merchandising systems and leading-edge technology solutions. 

At Batesville, our associates are our strongest asset. We strive to attract, hire, and develop the best and brightest to ensure our place in the future. Batesville has a strong culture of achievement, which is underpinned by these five core values:

• Individual worth and integrity
• Excellence in execution
• Spirit of continuous learning and improvement
• Courage
• Customer focus and partnership

What Sets Us Apart: 

Making a difference: Helping families honor the lives of those they love® isn’t just our mission. It’s why we do what we do every day to make every Batesville product the best it can be. 

Development is a priority: We promote learning and development from Day 1. From our Experience Batesville onboarding program to self-guided courses on Batesville University, there are numerous opportunities to advance your skills. We encourage associates to create Individual Development Plans (IDPs) to help drive career-focused discussions and advancement. 

Putting customers first: We value the funeral professional’s role in serving families and are committed to doing our part to ensure their success. 

We Have Fun! We work hard, but when it’s time to play, we get creative – and competitive. We provide numerous engagement activities to bring people together across the organization. 

We Give Back: We support our communities by assisting in fundraising events and volunteer programs to help those in need. *These services are not available at all Batesville locations.  

DISCLAIMER: The above information in this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management’s right to assign duties and responsibilities to this job at any time.

At Batesville, we strive to build a diverse workforce through equal-opportunity employment that embraces and leverages the differences each individual has to offer. We are an Equal Employment Opportunity/ Affirmative Action Employer of minorities/females/disabled/veterans.