Digital Product Marketing Specialist

Hybrid

563

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®. We are currently seeking a Digital Product Marketing Specialist to join our team in Batesville, IN.

This position requires onsite work 1-2 days per week, with the flexibility to work remotely for the remaining 3-4 days.

Your Role at Batesville:

As a Digital Product Marketing Specialist, you will assist with the development of digital product marketing strategies and be responsible for execution of digital product marketing campaigns. You will support the Portfolio Product Manager in product planning and execution throughout the product lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision and strategy and work closely with Product Marketing Leaders and other Marketing teams to implement initiatives, manage marketing collateral, and support the Digital platforms.

How You’ll be Rewarded: 

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• Competitive pay
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

What You’ll Do:

• Support the Product Manager throughout the product lifecycle, including gathering and prioritizing product and customer requirements and defining the product vision and strategy, build testing and deployment.
• Assist in the development and execution of digital product roadmaps.
• Create and execute user acceptance testing for digital product deployments and launches.
• Support Product Manager in internal and external change management and adoption of digital tools.
• Generate PIF/Creative brief and target customer lists for brand level campaigns supporting digital tools.
• Collaborate with internal business partners to track effectiveness of marketing campaigns for items such as lead generation/conversion and click through/open and makes recommendations for improvements.
• Analyze trends to understand gaps and identify root cause and countermeasures to support full potential achievement.
• Other duties may be assigned.

What You’ll Bring:

• Bachelor’s degree (B.S./B.A.) or equivalent from a college or university in Marketing, Engineering, analytics, or related discipline; and a minimum of 3 years related product marketing experience and/or training; or equivalent combination of education and experience with an emphasis in marketing and communications.
• Strong project management skills, to include organization, attention to detail and ability to prioritize appropriately, are required with the responsibility for planning and executing digital roadmap, marketing campaigns and initiatives.
• Creative and innovative spirit is important and critical to success.
• Excellent interpersonal skills and ability to collaborate with product marketing, sales, and other teams to align marketing efforts, gather insights, and ensure a consistent customer experience across all touchpoints.
• Stay updated on industry trends, emerging technologies, and best practices to be able to efficiently contribute to future marketing segment strategy.
• Effectively convey marketing messages.
• Gather and analyze data to identify target segments, understand customer needs and preferences, and assess market trends and competition.
• Experience with reviewing and drawing conclusions from research and sales analysis.
• Must be able to travel up to 10% of the time.

Nice To Haves:

• Expertise in Microsoft Office suite (Word, Excel, PowerPoint) with working knowledge of IBM Cognos.
• Strong attention to detail with ability to provide error-free outputs.
• Strong interpersonal skills and ability to present ideas to others as well as execute ideas from other team members or clients.

Physical Requirements: 

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions. 

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch, or lift items as heavy as 25 lbs. This job may require the employee to see with clarity at both near and far distances.

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Join the Batesville family and apply today! 

Who We Are: 

A cornerstone in the death care industry, Batesville has distinguished itself from all others through our commitment to quality, service, and innovation. For more than 115 years, Batesville has been dedicated to serving the needs of licensed funeral professionals and helping families honor the lives of those they love.® With annual revenues of approximately $600 million, Batesville is a leader, providing a comprehensive portfolio of burial and cremation products, memorialization offerings, profit-enhancing merchandising systems and leading-edge technology solutions. 

At Batesville, our associates are our strongest asset. We strive to attract, hire, and develop the best and brightest to ensure our place in the future. Batesville has a strong culture of achievement, which is underpinned by these five core values:

• Individual worth and integrity
• Excellence in execution
• Spirit of continuous learning and improvement
• Courage
• Customer focus and partnership

What Sets Us Apart: 

Making a difference: Helping families honor the lives of those they love® isn’t just our mission. It’s why we do what we do every day to make every Batesville product the best it can be. 

Development is a priority: We promote learning and development from Day 1. From our Experience Batesville onboarding program to self-guided courses on Batesville University, there are numerous opportunities to advance your skills. We encourage associates to create Individual Development Plans (IDPs) to help drive career-focused discussions and advancement. 

Putting customers first: We value the funeral professional’s role in serving families and are committed to doing our part to ensure their success. 

We Have Fun! We work hard, but when it’s time to play, we get creative – and competitive. We provide numerous engagement activities to bring people together across the organization. 

We Give Back: We support our communities by assisting in fundraising events and volunteer programs to help those in need. *These services are not available at all Batesville locations.  

DISCLAIMER: The above information in this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management’s right to assign duties and responsibilities to this job at any time.

At Batesville, we strive to build a diverse workforce through equal-opportunity employment that embraces and leverages the differences each individual has to offer. We are an Equal Employment Opportunity/ Affirmative Action Employer of minorities/females/disabled/veterans.