Content Writer

Hybrid

531

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®. We are currently seeking a Content Writer to join our team in Batesville, IN. This role is primarily remote, with occasional days in the office to collaborate with the team. 

Your Role at Batesville: 

As a Content Writer, you will be responsible for crafting compelling and dynamic brand-focused messaging and promotional copy based on project scope and objectives as outlined by the marketing team member, in alignment with established brand standards and voice.

The copywriter works closely with marketing teams and other key stakeholders to bring a marketing idea or initiative to life through succinct and hardworking email and marketing communications across multiple channels. The copywriter will report to the Brand & Creative Services Manager.

How You’ll be Rewarded: 

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• Competitive pay
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

What You’ll Do: 

• Fully understand and differentiate among unique B2B customer segments as well as the consumer (B2C and D2C) when developing copy for a variety of materials and outputs. Create engaging and persuasive content for multi-channel marketing campaigns that moves prospects and customers through the journey with personalized, relevant communications.
• Translate complex technical products into a way that’s easily understandable and resonates with our customers. Partner with designers, product managers, segment specialists and other marketers to create customer-focused content, continually innovate and improve the customer experience.
• Write compelling, clear and concise copy that is accurate, well-researched, tailored to the audience and customer persona for email, print collateral, website, case studies, eBooks, video and social media.
• Ensure accuracy and consistency across all communication channels, campaigns and assets, and adhering to our editorial voice and content standards.
• Knowledge of SEO best practices and ability to implement SEO best practices to improve website content and increase overall website traffic. Use data analytics and research to structure content that best meets audience needs and drives highest conversions.
• Maintain and contribute to the overall content marketing calendar.
• Respond to all requests and communications in a timely and thorough manner.
• Edit and proofread a variety of communications materials to meet brand standards and editorial tone.
• Other duties as required.

What You’ll Bring: 

• Bachelor’s degree (B.S./B.A.) or equivalent from a college or university in Communications, PR, English, or related discipline; and a minimum of 2 years related professional copywriting experience and/or training.
• Ability to travel <10% of the time.
• Demonstrated writing and typing skills.
• Experience writing copy or with a specific industry, such as healthcare, manufacturing, marketing, or technology, may be beneficial or required.
• Strong communication, research, and typing skills.
• Creativity, resourcefulness, flexibility, and motivation.
• Ability to understand the needs associated with a project and the target audience.
• Receptive to feedback.
• Attention to detail and strong project management skills to meet deadlines.
• Strong interpersonal and communication skills
• Experience working with creative or design teams and in building and maintaining positive business relationships.
• Excellent organizational skills, including multitasking, time management, and attention to detail.
• Self-starter with the ability to handle pressure and make good decisions quickly.

Nice to Haves: 

• Remote work experience is preferred.

Physical Requirements: 

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions. 

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch, or lift items as heavy as 25 lbs. This job may require the employee to see with clarity at both near and far distances.

#LI-BW1
#INDSGA

Join the Batesville family and apply today! 

Who We Are: 

A cornerstone in the death care industry, Batesville has distinguished itself from all others through our commitment to quality, service, and innovation. For more than 115 years, Batesville has been dedicated to serving the needs of licensed funeral professionals and helping families honor the lives of those they love.® With annual revenues of approximately $600 million, Batesville is a leader, providing a comprehensive portfolio of burial and cremation products, memorialization offerings, profit-enhancing merchandising systems and leading-edge technology solutions. 

At Batesville, our associates are our strongest asset. We strive to attract, hire, and develop the best and brightest to ensure our place in the future. Batesville has a strong culture of achievement, which is underpinned by these five core values:

• Individual worth and integrity
• Excellence in execution
• Spirit of continuous learning and improvement
• Courage
• Customer focus and partnership

What Sets Us Apart: 

Making a difference: Helping families honor the lives of those they love® isn’t just our mission. It’s why we do what we do every day to make every Batesville product the best it can be. 

Development is a priority: We promote learning and development from Day 1. From our Experience Batesville onboarding program to self-guided courses on Batesville University, there are numerous opportunities to advance your skills. We encourage associates to create Individual Development Plans (IDPs) to help drive career-focused discussions and advancement. 

Putting customers first: We value the funeral professional’s role in serving families and are committed to doing our part to ensure their success. 

We Have Fun! We work hard, but when it’s time to play, we get creative – and competitive. We provide numerous engagement activities to bring people together across the organization. 

We Give Back: We support our communities by assisting in fundraising events and volunteer programs to help those in need. *These services are not available at all Batesville locations.  

DISCLAIMER: The above information in this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management’s right to assign duties and responsibilities to this job at any time.

At Batesville, we strive to build a diverse workforce through equal-opportunity employment that embraces and leverages the differences each individual has to offer. We are an Equal Employment Opportunity/ Affirmative Action Employer of minorities/females/disabled/veterans.