Digital Marketing Manager

Hybrid

330

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®. We are currently seeking a Digital Marketing Manager to join our team within commuting distance of Batesville, IN. With a remote-first work culture, this will allow flexibility to work from home with a regular cadence of in-person office work as well. 

Your Role at Batesville: 

The Digital Marketing Manager is a proven leader that plans, crafts, and implements the Digital Marketing strategy and roadmap. This individual will direct and manage the team and tools that support the flow of the content that appears on all digital channels, such as social media, websites, paid advertising, and blogs, in a way that reinforces and complies with the brand and image of the business. This role will also drive and execute digital marketing tactics from initiation to implementation, maximizing our lead generation and marketing automation to drive a greater return on investment for our sales teams. 

How You’ll be Rewarded: 

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• Competitive pay
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

What You’ll Do: 

• Set digital marketing strategies using all necessary tools (e.g., website, social media, and blogs) with full ownership of the roadmap and digital marketing strategy.
• Research products, services, and current strategies to identify new opportunities and stay up to date on digital marketing technologies and developments.
• Establish best practices in digital marketing.
• Ownership and vendor management of MarTech Stack.
• Prioritization of digital marketing roadmap and accountability to successful execution.
• Oversee and develop a strategy for Product Data Management (PIM and DAM data) to establish the integrity of product attributes.
• Build annual budget and revise monthly budget as needed based on results and actual spend.
• Review key performance indicators to measure performance of digital marketing efforts using a variety of web analytics tools.
• Other duties may be assigned. 

What You’ll Bring: 

• Bachelor’s degree (B.S./B.A.) or equivalent from a college or university in Marketing; and a minimum of 5 – 7 years related digital marketing experience and/or training; or equivalent combination of education and experience with an emphasis in Marketing or Advertising.
• Prior work experience as a digital marketing manager or strategist.
• Understanding of the marketing best practices and familiarity with the lates digital marketing tools and software.
• Expertise in leading teams, developing talent, and fostering a creative work environment.
• Data-driven mindset with advanced analytical acumen and the ability to effectively analyze data, translate insights to action, and present to an executive audience.
• Deep background in B2B and Consumer marketing via online media sources including paid search, search engine optimization, affiliate marketing, and social media.
• Experience with a company that has multiple lines of business and product categories is required.
• A passion for continuous learning and staying updated on industry trends, MarTech, and emerging technologies.
• Excellent verbal and written communication skills.
• Strong analytical and project management skills.
• Experience using current digital marketing tools, preferred experience with Eloqua, SAP, Bynder and Google Analytics.

Nice to Haves: 

• Digital marketing and/or eCommerce experience in an integrated, multi-channel marketing environment preferred. 

Physical Requirements: 

To perform this job successfully, the physical demands listed are representative of those that must be met by an employee. Reasonable accommodation(s) may be made to enable individuals with disabilities to perform essential functions. 

While performing the duties of this job, the employee is regularly required to sit, stand, walk, use hands to handle and feel, reach with hands and arms, talk, and hear. The employee may occasionally be required to crouch, or lift items as heavy as 25 lbs. This job may require the employee to see with clarity at both near and far distances.

 

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Join the Batesville family and apply today! 

Who We Are: 

A cornerstone in the death care industry, Batesville has distinguished itself from all others through our commitment to quality, service, and innovation. For more than 115 years, Batesville has been dedicated to serving the needs of licensed funeral professionals and helping families honor the lives of those they love.® With annual revenues of approximately $600 million, Batesville is a leader, providing a comprehensive portfolio of burial and cremation products, memorialization offerings, profit-enhancing merchandising systems and leading-edge technology solutions. 

At Batesville, our associates are our strongest asset. We strive to attract, hire, and develop the best and brightest to ensure our place in the future. Batesville has a strong culture of achievement, which is underpinned by these five core values:

• Individual worth and integrity
• Excellence in execution
• Spirit of continuous learning and improvement
• Courage
• Customer focus and partnership

What Sets Us Apart: 

Making a difference: Helping families honor the lives of those they love® isn’t just our mission. It’s why we do what we do every day to make every Batesville product the best it can be. 

Development is a priority: We promote learning and development from Day 1. From our Experience Batesville onboarding program to self-guided courses on Batesville University, there are numerous opportunities to advance your skills. We encourage associates to create Individual Development Plans (IDPs) to help drive career-focused discussions and advancement. 

Putting customers first: We value the funeral professional’s role in serving families and are committed to doing our part to ensure their success. 

We Have Fun! We work hard, but when it’s time to play, we get creative – and competitive. We provide numerous engagement activities to bring people together across the organization. 

We Give Back: We support our communities by assisting in fundraising events and volunteer programs to help those in need. *These services are not available at all Batesville locations.  

DISCLAIMER: The above information in this job description has been designed to indicate the general nature and level of work performed by the employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of any employee assigned to this job. Nothing in this job description restricts management’s right to assign duties and responsibilities to this job at any time.

At Batesville, we strive to build a diverse workforce through equal-opportunity employment that embraces and leverages the differences each individual has to offer. We are an Equal Employment Opportunity/ Affirmative Action Employer of minorities/females/disabled/veterans.